BASES Top Breakthrough Innovations
Over the past 10 years, the BASES Breakthrough Innovation project has recognized the most innovative products launched globally, representing $3.5 billion in spending for first-year sales in 2020.
Congratulations to the 2021 Breakthrough Innovation winners who broke through the crowded marketplace and stood out amongst the competition.
Want to find out how these winners beat the competition? The BASES team can show you how past and present winners set themselves apart, plus the current and future trends impacting industries such as:
- Home care
- Over-the-counter (OTC)
- Personal care
- Pet care
Contact us to schedule a deep dive with you and your team.
Award-winning innovations from around the globe
Congratulations to the 2021 Breakthrough Innovation winners!
These winners from around the globe broke through the crowded marketplace and stood out against the competition. Success for these products, however, hardly came overnight.
Each product has a unique story to tell. Each category is trending in a different direction.
Inspire your team with real stories and actionable insights as you bring your own products to market. Explore past, present, and future trend analyses across 7 categories, including alcohol, beverages, food, home care, OTC, personal care, and pet care.
Contact us to schedule a deep dive for you and your team. Maybe your product will become a Breakthrough Innovation, too!
Innovation, renovation, and brand success
Success in today’s marketplace requires dynamic insights that give a complete understanding of the consumer—what they say, how they think, what they will do—in a quick, agile, and adaptable way.
The analysis of the 2020 BASES Breakthrough Innovation winners, as chosen by NielsenIQ BASES, revealed three key themes that contributed to their success: discovering new opportunities, breaking the mold with development and activation, and acting with the right timelines and support. Read more about these themes featuring spotlight case studies from the winners below.
Want to learn more?
Our team is here to help as you develop your next Breakthrough Innovation. Request a private presentation or learn more about all of our innovation solutions.
For the past 10 years, BASES has identified more than 540 products from around the globe as Breakthrough Innovations. These innovations addressed key consumer needs and delivered stand-out experiences that redefined their categories. This, in turn, has resulted in incredible outcomes. In 2020 alone, the Breakthrough Innovation winners represented $3.5 billion in spending for first-year sales.
The report is available as a presentation covering case studies, learnings and upcoming trends.
BASES monitors all new product launches across more than 30 markets globally.
Each innovation is reviewed to understand its in-market impact, spanning its benefits offered, sales, longevity, and growth.
Those with the greatest impact are recognized as BASES Top Breakthrough Innovations for the year.