NIQ BASES Breakthrough Innovation Awards 2026
Register now for one of our upcoming regional BASES Breakthrough Innovation 2026 webinars
North America
September 23, 2026, at 2:00 PM ET
Western Europe
November 4, 2026, at 02:00 PM CET
For the past 15 years, BASES has identified over 1,300 Breakthrough Innovations worldwide — products that solved a real consumer need, delivered a stand-out experience, and reshaped their categories.
The payoff has been remarkable: sustained growth, share gains and lasting brand equity. Our report brings it to life through case studies, the learnings behind each win, and the trends shaping what breaks through next.
︾
Hear from our experts
BASES Breakthrough
Innovations get the job done
What makes innovations great?
It isn’t a trendy ingredient, attribute, or cutting-edge
technology (although all of these things might comprise
a successful new product).
Instead, great innovations solve consumer problems
-and they do it better than anyone else.
Methodology
︾
Monitor
BASES monitors all new product launches across more than 30 markets globally.
Review
Each innovation is reviewed to understand its in-market impact, spanning its benefits offered, sales, longevity, and growth.
Recognize
Those with the greatest impact are recognized as BASES Breakthrough Innovations for the year.
Want to
learn more?
︾
Ready to build your next breakthrough?
Our team can walk you through this year’s winners in a private session and show you how BASES helps de-risk and sharpen your own pipeline, from idea to activation.
Analyses
︾
The Innovation Barometer, powered by BASES Innovation Measurement and Consumer Panel Services (CPS), quickly identifies, categorizes, and measures innovations, to bring you a quarterly update on the most active players in CPG innovation, what’s up, what’s down, who’s winning, who’s losing and more.
BASES Innovation Barometer
There’s an art and a science to optimizing the right price, pack, and portfolio mix – even more so in a volatile economic environment.
Is your business growing the right way?
Innovators should approach new categories with a consumer-first mindset, ensuring they have permission to stretch.
Say yes to the stretch? Unlock CPG growth potential through category expansion
Visit our
Innovator’s Vault
Explore an expansive collection of thought leadership, articles, industry analysis, podcasts and more to inspire your next great idea