The right strategy to drive excellence in revenue growth management
Maximizing profits goes beyond making the right pricing and promotion decisions, it also depends on making them in a timely manner and with the full context of key performance indicators.
How FMCG big players have reoriented their revenue management strategy?
NielsenIQ revenue optimizer enables our current clients to drive 10-20x ROI by improving trade efficiencies.
Infographic
Pricing trade-offs in the era of COVID
Keep a closer look at how consumers have evolved into more price sensitive shoppers. Our recent NielsenIQ 2022 Consumer Outlook online survey shows that 74% of consumers globally have re-evaluated their priorities.
11 February 2022, 2 mins read
Pricing strategy as fast as the market
Ensure that your Revenue Growth Management strategy is supported by the most up-to-date market dynamics. Balance volume, price, and revenue to develop a more robust operating plan. Make artificial intelligence your ally to beat the competition.
Assess past performance and sales drivers
Calculate price elasticities and promotional multipliers
Identify the optimal pricing and promotional strategy using A.I.
Education
Checkmate: Making wise price positioning and promotion moves
Take control of your pricing strategy with four smart moves
11 October 2021, 2 mins read
Commentary
5 tips for brands to handle inflation pricing
17 September 2021, 5 mins read
Analysis
Look to Latin America for lessons on how to prepare for inflation
06 December 2021, 4 mins read
Analysis
How to deal with pricing strategies in an inflationary economy?
13 December 2021, 5 mins read
Is rising inflation here for the short, medium, or long term?
NielsenIQ uncovers 3 inflation horizons for organizations to navigate: rising market pressures, mounting underlying factors, and enduring key drivers. While questions on pricing are critical in the short term, NielsenIQ revenue experts show that companies need to be planning for the long haul, too.
Education
5 steps for efficient pricing strategy and promotion management
17 September 2021, 5 mins read
Activate your revenue management strategy with ongoing refreshed data
Develop a winning portfolio-wide pricing strategy and trade spend optimization with a unique point-and-click solution.