Annual Privacy Request Metrics

NielsenIQ is committed to data privacy and providing a simple and secure process for consumers to manage their personal information. The U.S. state comprehensive privacy laws allow individuals to exercise certain rights, including the right to access/know, correct, delete, or opt-out of certain uses of personal information. These laws require businesses like ours to publish these data processing metrics on an annual basis. 

2024 Consumer Requests Report

In calendar year 2024, we received and responded to privacy requests as set forth in the table below. For more information regarding our privacy practices at NIQ, review our Privacy Notices, which provide the available methods for exercising your privacy rights and choices.

Request Type	Requests Received	Requests Completed in Full	Requests Completed in Part	Requests Denied	Mean Days to Resolution
Deletion	332	243	88	1	57.61
Correction	163	130	31	2	27.97
Opt Out/Do Not Sell	177	136	38	3	47.28
Limit Use of Sensitive Data	321	216	104	1	93.30
Access Request/Right to Know	468	371	95	2	47.67

 * Requests may have been denied if an exception to compliance was applicable.

This data reflects requests received in 2024 from all individuals and is inclusive of companies within the NIQ Group. A list of these companies is available here.