Survey 1 – 2016

Auckland, November 10, 2016 – Results of the Hawke’s Bay 2016 Commercial Radio Audience Measurement Survey 1 conducted by GfK were released today at 1pm.

Department of Statistics estimated population data at 30 June 2015 indicates approximately 118,000 people aged 10+ years usually live in the Hawke’s Bay survey area used for the Commercial Radio Audience Measurement Survey. Of these, 79.6% listen to a commercial radio station each week.

The survey, conducted over 36 weeks and sampling 932 people aged 10+ years shows The Edge has most commercial station listeners, with 22,400 different people tuning in each week. The Hits has second highest with 17,200 different listeners, followed by The Rock with 15,500. Breeze has fourth highest commercial cumulative audience of 12,600, and Newstalk ZB is fifth highest with 11,700.

The highest commercial station market share was also achieved by The Edge with a 10.7% share of all commercial radio listening. Second highest commercial share is The Hits with 9.7%, followed by Magic with 9.6%. Newstalk ZB has fourth highest commercial share of 9.1%, and The Rock has fifth with 7.7%.

Breakfast results (Mon-Fri 6am-9am) show The Edge with the highest share; 11% of commercial radio breakfast listening, followed by The Hits with 9.8%. Newstalk ZB is third with 9.4% share of commercial radio breakfast listening, followed by Breeze on 8.4%, and The Rock is fifth with 7.2%.

The table below shows the weekly cumulative reach and station share results for the latest survey.

Further details of the survey and results for all subscribing commercial radio stations in the Hawke’s Bay market can be found at http://www.gfk.com/en-nz/insights/report/radio-audience-measurement/ 

For more information, please contact:

Libby May,

Account Director, Radio, GfK

Mob: 027 5677 333, libby.may@gfk.com

or

Jana Rangooni,

Chief Executive,

Radio Broadcasters Association

Mob: 021 2 446617, jana@rba.co.nz

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