In four interactive events across North America, GfK is debuting new research and insights on the all-important 15- to 25-year-old consumer group, also known as the Now Generation. The immersive events reveal what Now Generation men and women in the US daydream about, their attitudes toward society and success, how they feel about themselves, and the experiences and achievements that mean the most to them.

The events – which kicked off in San Francisco and will continue in Chicago, New York, and Toronto through June and July – are open to GfK clients, prospects, and partners, as well as journalists and editors.

Click here to learn more about GfK’s Now Generation presentations
and to register in your city.

In addition to sharing results from the new research – designed by GfK Consumer Life and conducted on GfK’s YouthPulse Panel – the events will offer interactive experiences revealing better ways to market to the Now Generation.  Attendees will learn how to

•         innovate with the Now Generation in mind,
•         build stronger brand relationships with Now Generation consumers,
•         get the user experience right in Now Generation-targeted products, and
•         optimize the shopping experience for the Now Generation and “close the sale.”

While Millennials have been getting most of the attention from brands and marketers over the past 10 years, the Now Generation has been growing and coming into its own. This emerging consumer powerhouse has distinctly different values and priorities, shaped by societal landmarks and forces such as 9/11 and the emergence of the Internet of Things.

To learn more about GfK Now Generation content, contact marketing@gfk.com.

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

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