New York, NY, February 16, 2017—For the second year in a row, readers of Consumers Goods Technology magazine have named Nielsen (NYSE: NLSN) as the analytics market leader for small- and mid-size businesses. The award recognizes the company’s growing portfolio of solutions that balance speed, customization and cost, making high-quality analytics accessible for companies of any size.
“When it comes to analytics, smaller companies generally lack the resources to compete at the same level as big manufacturers, but it doesn’t have to be that way,” says Chris Morley, President of Nielsen, U.S. Buy. “Through our automated solutions that offer everyday analytics, we’ve broken paths and made it possible for any company to access the tools they need to make smarter growth decisions. For companies that were previously unable to tap into Nielsen’s rich analytics—this is a game changer.”
Nielsen has been a fixture on CGT’s Top 10 service provider list for Demand Data Analytics since 2010. Rounding out the awards, Nielsen was also named a Top 10 solutions provider in the Trade Promotion Management (TPM) category. Another repeat win from 2016, Nielsen’s Revenue Management & Optimization solution was awarded, which covers the important areas of TPM and Trade Promotion Optimization (TPO).
Morley added, “We are honored to receive such distinguished recognition from CGT and their readers, and humbly thank our clients for their continued recognition.”
In its 17th year, CGT Magazine polls its readers annually to determine the consumer goods industry’s top providers in 15 categories, which reflect the vast landscape of IT investment opportunities available today. The top providers list for each category showcases the companies that received the best overall scores for the solutions and/or services for FMCG manufacturers.
About the CGT readers’ choice 2017 survey
This benchmark issue draws on feedback from consumer goods executives to service and solution providers in the following categories: Supply Chain Execution, Supply Chain Planning, CRM, TPM, ERP, New Product Development and Introduction, Business Intelligence, Demand Data Analytics, Product Information Management, Consulting, Customer Experience Management, Digital Commerce, Retail Execution, Mobility and Outsourcing. Results are spotlighted in the February 2017 edition of CGT magazine in print and online.
About consumer goods technology
Consumer Goods Technology (CGT), an integrated media brand, is the leading resource for consumer goods executives looking to improve business performance. Delivering content in print, online and face-to-face, CGT reaches an audience of more than 76,000 consumer goods executives ranging from managers and directors to VPs and CIOs. CGT also covers business and technology trends in all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics, OTC Pharmaceuticals, Health & Beauty Aids and Apparel/Footwear. For more information on CGT, visit www.consumergoods.com.
About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
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