MRI-Simmons, the essential consumer truth set, today announced findings from its LGBTQ and Gender Identity Study, which explores attitudes and issues around American sexual orientation, sexuality, gender, gender identity and more. Among its many findings, the study showed that 68% of Americans support the LGBTQ community. Similarly, 67% of Americans support gender identity diversity. The study also revealed evolving expectations of corporate America, with 61% of Americans believing that companies and brands should support the LGBTQ community all year, and not just during gay pride month.

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