The closing of the combination of NIQ and GfK is not just about two companies coming together; it’s about a commitment to our clients and delivering on the promises we have made.  

Our goal for this transaction is clear: to bring our clients the Full View of consumer behavior, built on a bedrock of unrivaled data and analytics, backed by 200 years of combined industry experience and thought leadership, and delivered by upper-echelon and diverse talent across over 100 countries.  

One of the most exciting aspects of this transaction is the combination of FMCG and Technology & Durables. We are bringing two gold-standard measurement capabilities together to deliver a Total Store read.     

Both companies are proven first-movers— leaders in omnichannel measurement and cloud-native technology that ensures our clients have speed to insight.     

Most importantly, our people are at the heart of our success, and integrating NIQ with GfK brings together two global teams with complementary strengths. We have the best and most talented people. Our shared culture and diverse workplace will sustainably attract the best talent to serve our clients’ needs— The combined company will bring our clients a Full View across more consumers, channels, categories, and geographies, delivering actionable insights through technology that helps them move quicker and smarter. We are already hard at work on this and are excited to bring our clients so much more in the coming weeks and months.