Welcome to the second episode of the NIQ + The CPG Guys Podcast Series!
Join our very own Jamie Clarke and The CPG Guys — CPG commerce industry icon Sri Rajagopalan and retail shopper marketing legend Bryan Gildenberg — as they dive into the complicated state of retail media and ways to overcome these challenges in the future.
In this episode, we discuss:
- The fragmentation of retail media
- Why collaboration is key to meeting consumer needs
- The shifting landscape
- Why personalization drives high ROI
- And More
Meet the Speaker
Jamie Clarke
Head of North American Retail, NielsenIQ
Jamie Clarke is North America Head of Retail and leads all of NIQ’s North American retailer engagements and the strategic growth of the retail business.
Prior to joining NIQ, Jamie led retail partnerships for Quotient Technology and was responsible for 20+ retailer partnerships covering both retail media, digital coupons and data management and developing new retailer partnerships across the grocery, dollar, drug, club, auto, and other retail verticals.
Interested in Learning More?
Book a consult with Jamie to get his expert insights, learn more about the state of the markets, and see how he can help you take your brand to the next level.
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