Welcome to the fourth episode of the NIQ + The CPG Guys Podcast Series!

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Join our very own Liz Buchanan, and Troy Treangen, Head of Global Product & Platforms, and The CPG Guys — CPG commerce industry icon Sri Rajagopalan and retail shopper marketing legend Bryan Gildenberg — as they explore how NIQ gives CPG brands a single, complete source of truth to better understand consumer behavior.

In this episode, we discuss: 

• The benefits a brand or retailer can see when they have the Full View™
• The ways NIQ is incorporating new tech into our products
• How NIQ works with clients to build their capabilities and better inform our own development
• What brands can expect from an omnichannel perspective
• And More 

Troy Treangen
Chief Product Officer, NielsenIQ

Troy Treangen is the Chief Product Officer at NIQ where he is accountable for all software and platforms globally, including the product side and the engineering side. In this role he leads the development of key platforms and drives agile transformation for our product and engineering teams.

He is passionate about technology and building products that drive transformation both internally and externally. To do this well, he focuses on building good teams, being able to influence, understanding the details and granularities of the needs, and being dedicated and passionate about his role. Most important though is his ability to deliver on these efforts.

Liz Buchanan
Global Head of Customer Success and Platform Transformation, NielsenIQ

Liz Buchanan is the Global Head of Customer Success and Platform Transformation at NIQ. In these roles, she oversees NIQ’s customer-facing servicing teams as well as the roll-out of the NIQ self-serve analytics platform, Connect, across 85 countries. During her 16 years at Nielsen, Liz has held various leadership roles in customer success, sales, product development and technology deployment.

Liz is driven to help clients better understand consumer behaviors and the future of omnichannel shopping. She is also a passionate and active champion for civic causes, regularly dedicating her time advocating for diverse political representation through fundraising, organizing and policy work on local and national political campaigns.