Frankfurt/Nuremberg, 22 January, 2024 — NIQ, the leading global consumer intelligence company, is proud to announce the appointment of Michael Müller as Managing Director, Germany. In this role, Michael will drive the growth strategy and market leadership for the combined NIQ and GfK business.
Across both industries, Fast Moving Consumer Goods (FMCG) and Tech & Durables (T&D), Michael will oversee business operations in the market, and collaborate closely with manufacturers, retailers, and emerging brands to develop and implement tailored solutions that drive growth.
Through its Consumer Panel, Retail measurement, Consumer insights and other solutions, the combined company will deliver the full view of consumer behaviour, across every channel, from e-commerce to supermarkets, specialized stores and out-of-home.
Michael joined GfK more than 20 years ago and gained extensive commercial and managerial experience, through several leadership positions across Europe and Asia. He previously held the role of Managing Director of Tech & Durables, Europe & Middle East & Africa (EMEA), GfK. Michael is based in Nuremberg and reports to Emilie Darolles, President West Europe, NIQ.
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View(TM).
NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.
About GfK
For over 89 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights – delivered with advanced analytics through state-of-the-art platforms – GfK drives “Growth from Knowledge”. For more information, visit GfK.com.
