- Nearly €32.5 billion spent on FMCG, marking a 2.9% increase in value compared to July-September 2023.
- T&D products also saw a significant rebound after a prolonged downturn, with a 5.8% increase in value, reaching nearly €14 billion in revenue.
Milan, Italy – November 21, 2024. Italian spending on fast-moving consumer goods (FMCG) and technology and durable products (T&D) grew by 3.8% in the third quarter of 2024 compared to the same period last year. Categories showing consistent growth include personal hygiene products (+7.5% vs Q3 2023), baby care products (+4.6%), and household care products (+3.7%). In contrast, consumer technology saw a slight decline compared to last year (-0.2%).
NIQ Retail Spend Barometer combines data from NIQ and GfK to measure the turnover of FMCG and T&D goods purchased in stores in Italy.
The Barometer provides a comprehensive overview of spending in the FMCG (food, perishables, home and personal care) and T&D (consumer technology, household appliances and DIY) sectors in Italy. The study, based on real sales data, is unique and analyzes big data across both categories and channels. The NIQ Retail Spend Barometer will be published on a quarterly basis to provide a concrete perspective on households’ spending priorities.
The FMCG sector returns to growth in Q3 2024
Sales of fast-moving consumer goods in Italy surged past 32 billion euros between July and September, marking a 2.9% increase compared to the same period last year. This growth indicates a strong recovery in the sector, also in terms of volume.
With a revenue of over €11 billion (+2.8% vs Q3 2023), Fresh Food represents the largest segment by revenue, followed by Ambient Food (shelf-stable packaged products) with €6 billion (+2.7%), and Dairy products, which generated nearly €4 billion (+1.6%). The Personal Care (+7.5%), Homecare (+3.7%), Snacking (+5.6%), and Baby Care (+4.6%) segments recorded the most significant growth, reaching approximately €2 billion, €1.6 billion, €1 billion, and €241 million, respectively.
Romolo De Camillis, Retailer Director at NIQ Italy, commented:“In the third quarter of the year, the FMCG sector recorded a revenue growth of 2.9% across all retail channels. This is a very positive figure, exceeding expectations, and is characterized by a recovery in volumes and a gradual easing of inflationary pressures. The improvement in FMCG sales indicators should be analyzed within a macroeconomic context that continues to show signs of weakness. This growth can be attributed to Italian consumers favoring domestic consumption over out-of-home consumption, as well as the positive effects of government actions supporting the spending capacity of families in need.”
Q3 2024 data for the Tech & Durable (T&D) market
In Italy, the Tech & Durable (T&D) market experienced a significant shift in the third quarter of 2024 compared to July-September 2023, with a notable revenue growth of 5.8%, reaching €13.6 billion.
In particular, the Home Improvement sector – which includes furniture and DIY – recorded nearly €7 billion in revenue in the third quarter, with an 11.1% increase compared to Q3 2023. Noteworthy is the performance of household appliances, which, thanks to a 6.4% increase, reached €1.7 billion.
Ivano Garavaglia, CS Retail Lead & RV Sales Deputy at NIQ Italy commented: “After many challenging quarters, durable goods have experienced a growth of +5.8%. This very robust performance was driven by the Home Improvement sector, particularly furniture sales. The entire sector, including kitchens and appliances, is still benefiting from the final months of government incentives for replacements. The growth of these sectors has propelled the entire durable goods sector into a decidedly positive territory not seen since early 2023.”
“The recently concluded quarter has shown positive signs for both fast-moving consumer goods and technology and durables. A constant and timely tracking of consumer habits enables the improvement of the sector and offers the opportunity to make forecasts about its future. The synergy between NIQ and GfK provides a snapshot at a national and global level of a constantly changing sector.” comments Enzo Frasio, Managing Director of NIQ & GfK in Italy.
For more information, please visit https://nielseniq.com/global/it/landing-page/retail-spend-barometer-italy/ https://nielseniq.com/global/it/landing-page/retail-spend-barometer-italy/
Notes
The NIQ Retail Spend Barometer examines consumer spending on FMCG and T&D products in Germany. It tracks real sales figures and measures changes in past purchase trends. The FMCG categories covered include food, groceries, perishables and near-food, and the T&D categories include technical consumer goods, household appliances and DIY. The data comes from NielsenIQ and GfK retail market measurement, which together measure the sales of over 350,000 retail partners worldwide.
Media Relations – Doppia Elica
Milena Ronzoni esterni.ronzoni@doppiaelica.com
Alessandra Colao a.colao@doppiaelica.com +39 02 40 999 3223
Giulia Leoni g.leoni@doppiaelica.com +39 02 40 999 2256
About NIQ
NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in more than 95 countries covering 97% of GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
About GfK – An NIQ Company
GfK has earned the trust of our clients around the world by solving critical questions in their decision-making process. In 2023, GfK combined with NIQ, bringing together the two industry leaders with unparalleled global reach. Together, we fuel client’s growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. With a holistic retail read and the most comprehensive consumer insights – delivered with advanced analytics through state-of-the-art platforms – NIQ and GfK deliver the Full View™.
