Deepening market coverage across 80% of EMEA’s IT distribution ecosystem to deliver one of the most comprehensive views of channel performance available today
Nuremberg, February 12, 2026: NielsenIQ (NYSE: NIQ) and the Global Technology Distribution Council (GTDC) today announced an expanded collaboration to support high-coverage measurement of IT distribution activity across Europe and the Middle East. The collaboration supports NIQ’s Market Intelligence Supply Chain solutions by enabling continued contribution of distributor sales data from GTDC members in EMEA.
For more than a decade, NIQ and the GTDC, an alliance of the world’s leading Tech & Durable distributors, have collaborated to deliver reliable, high‑coverage distribution insights. Under the expanded cooperation, GTDC members across EMEA will continue contributing detailed sales data that powers NIQ’s view of more than 20 sales channels and enriches reporting across roughly 270 distributors in Europe and the Middle East. With additional members joining the GTDC, the collaboration is expected to support enhanced coverage in the Middle East and improved consistency of distribution reporting for technology manufacturers and distributors in the region. The alliance ensures a robust data‑exchange framework built on trust, while NIQ delivers advanced reporting that empowers GTDC members to make data‑driven decisions and identify growth opportunities through improved channel visibility.
For more than a decade, NIQ and the GTDC, an alliance of the world’s leading Tech & Durable distributors, have collaborated to deliver reliable, high‑coverage distribution insights. Under the expanded cooperation, GTDC members across EMEA will continue contributing detailed sales data that powers NIQ’s view of more than 20 sales channels and enriches reporting across roughly 270 distributors in Europe and the Middle East. With additional members joining the GTDC, the collaboration is expected to support enhanced coverage in the Middle East and improved consistency of distribution reporting for technology manufacturers and distributors in the region. The alliance ensures a robust data‑exchange framework built on trust, while NIQ delivers advanced reporting that empowers GTDC members to make data‑driven decisions and identify growth opportunities through improved channel visibility.
“The GTDC is committed to supporting high‑quality, transparent insights across the distribution ecosystem,” said Frank Vitagliano, CEO of GTDC. “Our collaboration with NIQ ensures manufacturers and distributors have access to consistent and actionable intelligence that strengthens decision‑making in a rapidly evolving market.”
The expanded collaboration also reinforces NIQ’s broader Full View™ capability, integrating distributor sales data and Point‑of‑Sale information into a unified perspective on market performance. Through NIQ’s gfknewron® platform, manufacturers, distributors, and retailers can now combine distribution trends with retail dynamics at the click of a button.
“Our partners consistently report time savings and a competitive edge with our integrated gfknewron Supply Chain platform. I am thrilled about our expanded alliance with GTDC, which strengthens our ability to push the boundaries of what’s possible“ Commented Julian Baldwin, President of Tech & Durables, NIQ, “Together, we will deliver deeper, data-driven insights that empower our clients to navigate an increasingly dynamic market and activate their next wave of growth.” As GTDC expands with new members, the collaboration is expected to support enhanced market coverage in the Middle East, offering greater relevance and consistency to technology manufacturers and distributors operating in the region.
NIQ’s MI: Supply Chain solution provides detailed insights across more than 200 product groups in over 45 distribution markets, helping companies to monitor market share, inventory positions, competitive actions, and price dynamics. Participating distributors can access NIQ’s broader suite of analytics and digital shelf capabilities.
The collaboration supports NIQ’s ability to scale its services across additional countries over time, supporting technology manufacturers, distributors, and retailers in decision-making across an increasingly connected global market.
About NIQ
NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries covering approximately 85% of the world’s population and more than $ 7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through State of-the-art platforms—NIQ delivers the Full View™.
About gfknewron®
gfknewron is an always-on platform that combines market, consumer and brand data supercharged with AI-powered recommendations. It enables companies to gain actionable and connected insights and act at speed to ignite sustainable growth. The platform offers three specific modules: “gfknewron® Market” for market and competitor insights, “gfknewron® Consumer” for an in-depth consumer understanding and “gfknewron® Predict” that delivers recommendations for companies based on market data and AI-powered intelligence.
About GTDC
The Global Technology Distribution Council (GTDC) is a CEO-led consortium representing the world’s leading technology distributors. GTDC provides a forum for collaboration, best-practice sharing, and industry leadership across global technology distribution markets.
