Brand Strategy

Press Release

NIQ research uncovers hidden consumer attitudes toward AI-generated ads 

Press Release

NIQ launches Marketing Mix Modeling Solutions, expanding its Media Division  

Newscenter Article

NIQ reaches 1 million followers on LinkedIn

Press Release

NIQ Empowers Clients and Partners with the Launch of Global Media Division

Press Release

NielsenIQ BASES introduces BASES Creative Product AI, a new way to test, screen and optimize product formulations

Press Release

NielsenIQ releases new report focusing on inflation’s impact on small and medium brands

Newscenter Article

NielsenIQ Brand Score Excellence Award Winners Announced

Press Release

NielsenIQ and Qualtrics announce new partnership to help brands drive sustainable growth

Press Release

NielsenIQ launches retail analytics for small CPG brands

Press Release

Bain & Company and Nielsen Global Connect launch commercial alliance

Press Release

Nielsen announces sale of global connect business to Advent International for $2.7 billion

Nielsen’s global consumer business reinvents itself for the future of consumer intelligence