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Nielsen advances industry collaboration through steady expansion of its connected partner program helping to uncover what’s next in retail personalization

Nielsen launches quick screen, an overnight innovation testing solution

One-third of US consumers report reading books “every day or most days”

One-third of US consumers report reading books “every day or most days”

50% of Canada’s online population read books at least once a week – lower than global average

50% of Canada’s online population read books at least once a week – lower than global average

50% of Canada’s online population read books at least once a week – lower than global average

50% of Canada’s online population read books at least once a week – lower than global average

GfK is now setting up operations to start tracking the Australian optics market

Setting the course in a challenging year

GfK to share insights on mobile research, digital advertising, brand growth at ARF annual conference

Peter Feld joins GfK SE as new CEO

Peter Feld joins GfK SE as new CEO

Germans spend more on vacations than cars

GfK study on sales territory optimization