Tech and Durables

Press Releases

GfK trials integrated, multi-platform TV audience management system to decode viewership patterns and preferences in Singapore

Press Releases

US consumers question cost, effectiveness of sustainable products – GfK Consumer Life

Press Releases

Chung joins GfK as West Coast lead for AutoMobility™, other key commercial businesses

Press Releases

GfK Consumer Life taps Melnick to lead Commercial Account Development

Press Releases

Sharp drop in purchasing power causes consumer sentiment to plummet further

Press Releases

Global consumers value enjoyment, equality, and the natural world more than they did 25 years ago – GfK

Press Releases

MRI-Simmons Appoints Brian Katz as Vice President of Advanced Advertising

Press Releases

Younger and upper-income car buyers are rethinking their need for a new vehicle – GfK AutoMobility research

Press Releases

Challenging times for the global consumer electronics market

Press Releases

Urgent demand fulfilled: Global IT market records decline in 2022

Press Releases

Household appliances still showing growth opportunities in 2022, despite growing crisis mood

Press Releases

Subdued growth for Technical Consumer Goods expected in 2022, after peak sales in 2021