Tech and Durables

Press Releases

Sharp increase in propensity to save severely impacts consumer sentiment

Press Releases

GfK elevates Bhaumik to Global Account Director for Amazon, other key tech players

Press Releases

More energy efficiency, fewer organic specialty stores: Where Germans buy sustainably and where they don’t

Press Releases

New GfK study reveals minimal quality differences among sources of consumer research sample

Press Releases

Paying above MSRP leaves car buyers with strong negative feelings toward auto brands, dealerships

Press Releases

North American CMOs see silos, talent, and budget as leading obstacles to fulfilling their data potential

Press Releases

Consumer sentiment hit hard by inflation

Press Releases

New CMO Council & GfK Research Reveals High-Velocity Data Marketing Shortcomings in Data Access, Adaptability, Agility and AI Pervasiveness

Press Releases

NielsenIQ and GfK to combine, creating a leading global provider of information and analytics in consumer and retail measurement

Press Releases

Consumer sentiment drops to a new record low

Press Releases

5 years top market research on Belgian travel behavior by ABTO and GfK

Press Releases

Retail in Europe up 6.8 percent