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Tech and Durables
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GfK challenges students to develop innovative shopper insights tools, techniques
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Europeans have an average of €15,055 at their disposal in 2021
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Consumer sentiment defies inflation
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LGBTQ consumers poised to drive home and tech purchases in next 12 months
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GfK expands partnership with BrandTotal, empowering Mexican advertisers with rich data on competitive social advertising campaigns
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GfK expands partnership with BrandTotal, empowering Mexican advertisers with rich data on competitive social advertising campaigns
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In the face of persistent vehicle shortages, more US consumers are opting to wait for the exact model, features they want
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GfK US study reveals direct-to-consumer brands are big winners from past 6 months, challenging traditional models
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GfK adds promotional information to its FMCG Consumer Panel database in Belgium
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German consumer sentiment almost returned to pre-crisis level
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