Tech and Durables

Press Releases

LGBTQ consumers poised to drive home and tech purchases in next 12 months

Press Releases

GfK expands partnership with BrandTotal, empowering Mexican advertisers with rich data on competitive social advertising campaigns

Press Releases

GfK expands partnership with BrandTotal, empowering Mexican advertisers with rich data on competitive social advertising campaigns

Press Releases

In the face of persistent vehicle shortages, more US consumers are opting to wait for the exact model, features they want

Press Releases

GfK US study reveals direct-to-consumer brands are big winners from past 6 months, challenging traditional models

Press Releases

GfK adds promotional information to its FMCG Consumer Panel database in Belgium

Press Releases

German consumer sentiment almost returned to pre-crisis level

Press Releases

Americans back away from major life changes, with Gen Z expressing greatest reservations

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Minyo joins GfK’s US Commercial team, bringing expertise in strategic branding, account leadership

Press Releases

Ongoing pandemic leads to further growth of global IT market in the first half of 2021

Press Releases

Household appliances: In high demand during times of crisis

Press Releases

Technical Consumer Goods market records new highs in the first six months of 2021