Tech and Durables Manufacturers

Press Releases

GfK New On-Demand Service for Brand and Communication Tracking

Press Releases

GfK MRI Wins Three PDRF Awards; Topics Include Programmatic Print Ad Buying, Magazine Audience Measurement

Press Releases

At Online & Digital Grocery Summit, GfK to Focus on Multi-Channel Shoppers

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Two-Thirds of Market Research Clients Do Not Expect to Be Using Passive Data in Two Years

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Regular Users of Netflix in the US Watch 10 TV Shows Per Week via the Service; Level Has Doubled in Three Years

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In US, Colds, Coughs, and Sore Throats Are Most Commonly Reported Health Complaint

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GfK’s Pruent to Present on Future of Market Research at CASRO Annual Convention

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GfK MRI Offers University Internet Reporter Access for Undergrad NextGen Applicants

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GfK, IIR Partner for Groundbreaking Study Defining the Future of Insights

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Millennials Account for 70% of Instagram Users, 61% on Twitter -– GfK MRI Data

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GfK Announces Management Board Changes

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70% of Streaming TV Viewing in Primetime Involves Other Activities –- Same as for Live TV, DVR Watching