Education
Design
BASES Pack360
Validate your packaging from a conscious and nonconscious perspective across the full shopper journey.
Packaging has shifting roles and responsibilities
The first and only validation tool that fully maps the shopper experience with packaging—from shoppers’ nonconscious approach at shelf to the conscious decision to place an item in their basket. NielsenIQ’s state-of-the-art Neuro Labs and knowledge, combined with best-in-class modeling capabilities, create a more complete view of packaging performance.
- Measure conscious and nonconscious behaviors
- Quantifies sales impact
- Provides more granular
recommendations
Make your package work for you
The roles and responsibilities of packaging evolve throughout the shopper journey. Ensure your package performs for your brand every step of the way. NielsenIQ BASES’s combined Neuro and behavioral survey methodology offers clear learnings with actionable insights for package refinement.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
1
Best-in-class neuro
Leverage best in class EEG capabilities to directly measure shoppers’ nonconscious reactions to packaging
2
Utilization of realistic shelves
Understand shoppers’ conscious and nonconscious reactions to your packaging designs in a realistic shelf context
3
BASES Pack Sales Potential
Combines our gold-standard neuro technology with BASES modeling capabilities to predict the sales impact of your packaging redesign
How can we help you?
We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.