Report
Data Optimization | Shopper Experience Platform
Unlock the full potential of your product content
Content that wins
Shoppers can’t choose what they can’t find. With optimized product data, you’ll improve discoverability, increase conversion, and stand out in crowded digital aisles.
Whether you’re aiming to lead your category or simply keep pace with evolving shopper expectations, the Shopper Experience Platform gives you the tools to succeed.
Effortless AI-Powered Content Creation
Improve Completeness with Robust Attribution
Drive Shopper Confidence and Conversion
Results that drive growth
The Shopper Experience Platform, enhanced with AI, helps brands create optimized product descriptions in seconds, monitor content health, and enrich PDPs with key attributes like sustainability, nutrition, origins, and certifications. Now you can also measure how your content performs within individual retailer environments and analyze your imagery with AI, so you know where to focus before content reaches the digital shelf.
Combined with competitor comparison and content benchmarking, you can continually improve content quality, respond quickly to industry changes, and strengthen your position on the digital shelf.
1
Measure what matters
Discover your content health score to understand the strengths and weaknesses of your product content and learn what key attributes are missing.
2
Improve content integrity
Continually improve the effectiveness and integrity of your product content and top up additional attributes to accelerate discovery and differentiation.
3
Benchmark your products
Score against matched competitor products and retailer benchmarks, exposing gaps in your product content and showing where to optimize to improve placement in retailer search results.
4
Measure what matters
Discover your content health score to understand the strengths and weaknesses of your product content and learn what key attributes are missing.
5
Optimize for where shoppers buy
Get channel-level insights and prioritized, AI-powered recommendations that show which improvements matter most at each retailer. Apply targeted top-up optimization to close gaps faster and improve content relevance.
6
Analyze your imagery with AI
Automatically analyze and categorize product imagery at scale, then score asset quality against best practices and retailer benchmarks. Get AI-powered recommendations on carousel order and asset mix to improve your content before it reaches the digital shelf.
Case Study
Discover Muller’s journey to optimizing product content with NIQ Brandbank’s Shopper Experience Platform.
How can we help?
Connecting with your shoppers can be challenging, but we have the solution just for you. Contact us and we will work with you to optimise your product content to win online.
