Early Market Read
In today’s fast-paced retail landscape, success comes to those who respond earliest to real-world events, trends, and consumer demand.
Identify what’s working, before your competition
CPGs today are battling with ever-evolving consumer preferences and shorter campaign cycles, which means growth is rewarded to those who move first. Your time, just like your budget, is precious.
Acting early on trustworthy insights means:
- Maximize every dollar by investing in products that deliver the highest ROI
- Win critical holiday promotional windows
- Leapfrog the competition
Access to retail measurement insights just two days after the week’s end revolutionizes how quickly you can move. NIQ Early Market Read enables you with a window into the future, while your competition is still in the dark.
How to use Early Market Read
Debrief Holidays
Understand Saturday’s holiday performance by Monday morning and win the post-holiday sell-through
Strengthen Partnerships
Influence and gain credibility with your partners by sharing the freshest insights
Steal Market Share
Pull ahead of your competitors by acting first, while they wait for insights
Optimize Campaigns
Identify when to reallocate spend, extend winning creatives, or shift from underperformers to save precious budget
Early Market Read In Real Life
Even though Valentine’s Day fell on a Saturday this year, our team had a pulse on holiday sales performance by Monday morning. We used the extra time to optimize our campaigns and distribution to ensure availability, selling more than the year prior and beating our top competitor.”
Apply Early Market Read insights across functions
Category Management
Spot trends early and be the first to pivot and win your category
Supply Chain
Identify fluctuations in demand quickly and adjust production to prevent OOS
Buyers
React to hot sellers or slow movers quickly, ensuring popular SKUs stay on-shelf
Marketing
Know by Monday how last week’s markdowns performed so you can optimize promotion spend
NIQ Early Market Read
Gain precious time to act sooner, spend smarter, and win faster.
Unlock seven days of strategic advantage, while promotions are still in-flight.
