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Expanded Omnishopper. Unprecedented Insights
A level above all other consumer panels
Illuminate blind spots. Identify growth drivers.
The largest consumer panel in the industry revolutionizes what you can see and do with panel data.
See the NIQ Difference
Balanced insights aligned to the US Census and representative of key growth-driving ethnicities and demographics. Backed by the NIQ precision you know and trust.
Delivered through our powerful and flexible visualization tool, NIQ Discover.
What brands are driving growth in my category?
1
Bigger panel, better coverage
More brands, retailers, categories, ethnicities and demographics to clearly identify the growth-driving group(s) that have the biggest impact.
2
Aligned to truth
Panel data aligned to world-renowned NIQ sales and share data. Make precision decisions with confidence.
3
Balanced view of online and in-store
Strong online coverage from 100% of panelists providing e-receipt data. Pinpoint which channels are driving growth.
From Insight to Innovation: How to Act on Key Omnichannel Trends
Learn how brands can turn omnichannel insights into innovation and capture $1.5T in opportunity by staying ahead of shifting shopper behaviors.
In today’s omnichannel world, do you have The Full View™ of consumer behavior?
We’re here to help with those blind spots. Fill out the form to identify hidden growth-drivers.
