Analysis
GfK Performance Pulse: Mobilize with our weekly sales app
Access your sales insights anytime, anywhere – with GfK Performance Pulse. Use your smartphone to monitor sell-out activity. Track your strongest competitor, launch performance, or promotions on-the-go. Use it as an early warning system to respond immediately and remain competitive.
Always in decision-mode
The world economy is slowly recovering – however, today’s tech and durables market is still impacted by inflation and high levels of inventory. More than ever companies need to focus on optimizing sales performance and winning market share. To hit your targets and gain back lost revenue, make most of your product’s potential. Act fast with the latest Market Intelligence – wherever you are.
A reliable foundation for fast decision-making on-the-go.
With our Performance Pulse app you can make fact-based decisions on-the-go. React fast to maximize sales impact and deliver the best return on investment during launches and promotions. Tap the app for the weekly and monthly sales information you need to make the right decisions anytime, anyplace.
Sell-out insights from the world’s largest retail network
Designed for busy managers and executives from marketing and sales, the app provides easy access to the weekly and monthly POS insights you need to succeed. We’ve used our knowledge and experience gained from working with manufacturers for decades to include the actionable information that will give you a competitive advantage.
At your fingertips find an at-a-glance summary of market share, sell-out performance, strongest competitor, fastest mover and bestselling models. Swipe through to key market developments and get into the granular details for a deep dive into best-selling models, brands, prices and key channels. Act on the latest data as you are alerted to newest insights via push notifications.
The intelligence you need to meet your targets
Always up-to-date with push notifications 
Summary at a glance: my brand, strongest competitor, fastest mover, my model 
Instant answers on key market developments 
Easy switch between weekly and monthly insights 
Sales brand performance deep dive: own vs. competition 
Easy activity monitoring for my/rival models (launches, promotions…)
Actionable POS insights directly on your mobile phone
Be in-the-know on-the-go
GfK Performance Pulse is available for clients who subscribe consecutively to GfK’s weekly and/or monthly Market Intelligence.
