Success Story
Reach the right audience with gfknewron Consumer for Manufacturers
Understand your consumers’ behavior to redefine your success
To captivate your target audience and drive demand you need to acquire a richer understanding of their beliefs, attitudes and shopping behaviors. Utilize the ultimate combination of knowledge – survey insights calibrated against market data – to supercharge your ROI and position your brand and products ahead of the competition.
Watch how gfknewron Consumer can help your business better understand your consumers.
Understand your consumers’ behavior to redefine your success
Steer purchase decisions
Identify the strategic messaging, pricing and touchpoints that will grab shoppers’ attention to drive sales and new opportunities.
Unlock your Brand’s potential
Decode your brands’ performance and consumer perceptions to forge powerful strategies for retention and conversion.
Enhance retail strategies your Brand’s potential
Maximize category growth by using shopper insights for improved collaboration with retailer partners and customers.
Target relevant shopper audiences
Benchmark performance against competition and sharpen your audience focus for optimized product positioning.
Maximize future shopper conversion
Unlock your lost shopper insights with gfknewron Consumer to drive revenue
Stay ahead of ever-changing consumer behavior
66%
of consumers expect businesses to know their expectations (source: Salesforce)
$65 million
additional net income from a 10% increase in data accessibility (source: Forrester)
20x
more likely to acquire new customers if you’re a data-driven business (source: McKinsey Global Institute)
Deep dive into shopper behaviors
Craft precise engagement strategies with extensive insights into shopper buying patterns and motivations.
- Target the right audiences
Use comprehensive demographic profiles to understand who is buying and optimize your marketing strategies to reach them effectively. - Motivate consumers with the right messaging
Leverage key purchase drivers to develop product and campaign messaging that resonates with your audience. - Optimize your touchpoints to maximize shopper value
Prioritize your spend by identifying online and offline touchpoints that impact each stage of the consumer purchase journey. Then maximize sales by quickly adjusting to changing trends.
Enhance your brand’s performance and maximize customer loyalty
Decipher your brand performance and consumer perceptions to develop powerful strategies for greater customer conversion and retention.
- Master your conversion funnel
Monitor your brand’s performance at each stage of the purchase funnel, identify your lost opportunities, and strategize how to prevent lost shoppers in the future. - Monitor consumer perceptions
Understand how consumers perceive the biggest brands in the market and ensure perceptions are aligned with your brand’s objectives. - Strengthen shopper loyalty
Enhance customer experiences by tracking your brand’s NPS and identifying areas of improvement. Identify how consumers switch between different brands to inform your customer retention strategies.
Work with retail partners to deliver winning channel strategies to drive sales
Know which retailers consumers purchase to optimize your partnerships
- Maximize existing retail partnerships to achieve shared sales potential
Track online and offline retail shares over time to identify best-performing retailers in your market. - Understand how brands perform within retailers
Analyze brand shares within retailers and know where your brand is excelling or trailing compared to competitors. - Improve shopper experiences
Get insights into why consumers buy from specific retailers, plus retail NPS, and work together with retail partners to deliver the best experience for shoppers.
Measure success and target relevant shopper audiences with gfknewron Consumer Audience Profiler
Hone your audience focus and optimize product positioning by understanding and leveraging distinct shopper profiles.
- Understand the opportunity in front of you
Contextualize your brand’s and competitors’ performance within each audience, as well as the relative size and value of each. - Prioritize purchase touchpoints
Develop messaging that will resonate most with your target audiences and know where to place your products to maximize sales. - Fine-tune demographic targeting
Expert targeting via demographic profiles allows you to get your brand in front of the right people for better reach and engagement.
Featured Insight
State of Tech & Durables
Get the latest outlook reports, expert talks and more from our Tech & Durables insights hub.
Featured Insight
Forrester study: gfknewron delivers 345% ROI and an investment payback in less than 6 months.
Improve operational efficiency, decision-making, profitability, and market value with a data-driven market intelligence program.
Case Study
Building and supporting strategic initiatives rooted in gfknewron Consumer
HP uses GfK’s consumer intelligence to inform short-term tactical actions and strategic medium‑ to long-term decisions.
Case Study
Reinvigorating data-driven approach to Planning with gfknewron Consumer and Predict
How access to near real-time insight and AI-based predictions reinvigorated Nital’s data-driven approach to planning.
Featured Product
gfknewron: One platform, total clarity.
Manufacturers and Retailers can leverage the power of data-driven insights for better, faster decisions.
Featured Product
Consumer Life
Understand all aspects of people’s lives. Not just the what, but the why, the why now, and what to do next.
gfknewron Consumer is part of the gfknewron platform
Leverage the power of data-driven clarity for better, faster decisions.
