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Maximize the right opportunities with gfknewron Market for Retail

Stay Ahead with Continuous Insights

Optimize products, align pricing, track sales, and maximize promotions for unmatched growth. Empower your decision-making and drive success with relevant insights from one “”always-on”” platform. Equip yourself with deep market insights that allow you to quickly measure KPIs, gain a more comprehensive understanding of your performance, and outpace your competition.

Join more than 600 retailers across 60 countries that use gfknewron Market to make better, faster decisions by leveraging the power of data-driven clarity.

Identify market shifts and optimize your product selection with always-on access to relevant insights.

Achieve collective success

Democratized data access. Grow your overall revenue with informed pricing and stocking decisions that align all key stakeholders.

Seize every opportunity

Get the full picture of your market to ensure you remain competitive and aligned with your customer preferences

Act with confidence

Optimize your work using accurate, accessible data and advanced analytical tools.

+5%

increase in sales using rapid, proactive approach to decision making (source: McKinsey)

47%

of outperformers reprioritize more frequently (source: McKinsey)

+30%

annual growth rate experienced by data-driven organizations (source: Accenture)

With gfknewron Market, you can

  • See the full opportunity to make a bigger impact
    Evaluate a one-page summary of your entire portfolio to identify growth opportunities. 
  • Win market share
    Position yourself at the top through insights that allow you to adapt your product, pricing and go-to-market strategies.
  • Understand your assortments at a glance
    Visualize your overall market performance and where you standrelative to the total market.
  • …and have all the data you need at your fingertips
    Save time with every critical insight connected in easy-to-navigate views at a glance.

Featured Insight

State of Tech & Durables

Get the latest outlook reports, expert talks and more from our Tech & Durables insights hub.

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Featured Insight

Retail Spend Barometer

Access expert insights on key drivers behind FMCG and Tech & Durables customer spend.

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Case Study

Exhaustive understanding of a wide range of markets in seconds

FNAC Darty unlocks instant, detailed sales insights with gfknewron Retail.

Let’s partner up

gfknewron: One platform, total clarity.

Manufacturers and Retailers can leverage the power of data-driven insights for better, faster decisions.

Unlock your solution today

Translate data into action with the Full View™ for retail

Uncover pathways to growth with a new era of intelligence, powered by the most complete data, advanced technology, and retail expertise.

Unlock your solution today
Roman Eltzsch, Bereichsleitung Marketing / New Business

Euronics

“We use gfknewron to better understand our customers and how they select buying channels, products within categories. The data is also used to select the right communication channels and increase marketing spend performance. We are very happy to have GfK as data provider.”

Jan Hillebrand, Geschäftsbereichsleiter Vertrieb

Expert

“We have a very reliable partnership with GfK and we profit from the data provided. For us it’s very important to make our strategic decisions based on granular data.”

gfknewron Market is part of the gfknewron platform

Leverage the power of data-driven clarity for better, faster decisions.

Learn about gfknewron
Our latest insights
Judith Unger, Product Manager Germany

DeLonghi

“I really enjoy using gfknewron Market and Predict. With its filtering capability, I can quickly see a market and competitor overview. The guided drill-down options are really valuable, and it is easy to generate graphics. The leaflet database is perfect for following weekly developments. Plus, the team at GfK answers questions efficiently and I’ve been impressed at how responsive they are at implementing ideas for improvements.”

Bettina Schaupp, Category Management and Sales Operations

Liebherr Home Appliances

“I really like how fast I can access and analyze relevant data from gfknewron Market. The intelligence ranges from the big picture right down to the detail at product level. This means I can easily evaluate my product groups and identify opportunities. In addition, I use gfknewron Predict to assess price elasticity and temporary price reductions to find the most suitable promotions.”

Christian Langenberg, Manager Business Management

EPSON Germany

“Being able to respond fast to changing market developments at a product level is key to our commercial success. At Epson Germany, we trust gfknewron Predict as our go-to source of advanced marketing intelligence. All our sales teams can access timely, robust and accurate information from one easy-to-access platform.”

Magazine Luiza

“gfknewron is a huge product evolution – our commercial teams will really benefit from direct access to easy to manage data, being able to self-serve their needs with new and different types of analyses thanks to its flexibility.”

Mr Guarav Pahwa, Managing Director

Lotus Electronics

“gfknewron Market is our guiding principle at a tactical level, feeding into commercial decisions such as pricing and promotions. We use it to build offers for the SKUs and brands most in demand and to adjust our product portfolio store-by-store to deliver the greatest returns. Our team can react fast to emerging trends at a market, consumer and industry level to stay relevant and appealing in our cut-throat sector.”