Business Drivers

NielsenIQ Business Drivers analytical models identify which in-market causals are driving volume gains or losses.

Products / Business Drivers

Products

Market level sales data is not enough

Market level sales data can identify a problem, but not the cause. In today’s competitive environment you need to be able to disentangle multiple causals to understand why your products’ performance is changing.

  • Quickly explain “why”
  • Understand the competition
  • Increase efficiencies

Uncover the true drivers of volume

Getting to the root of what’s happening in your business is complex. Through advanced modeling powered by store-level, weekly data, NielsenIQ Business Drivers helps clients to facilitate decisions – not analyses. NielsenIQ Business Drivers is highly accurate in disentangling 40+ drivers of in-market performance.

Key features
Key features

1

Proprietary methodology

NielsenIQ’s proprietary methodology determines causality – not correlations – so you know which driver really impacted performance.

2

40+ contribution factors

Over 40 factors are considered when calculating drivers, including (but not limited to) actual sales, distribution, competitor, trends, and promotions.

3

Intuitive dashboard

Interactive visualizations simplify insights and enable decision-makers across the entire organization.

Resources
Resources

Want more ways to facilitate decisions instead of analyses? Check out NielsenIQ Enriched Events & NielsenIQ Opportunities.

NielsenIQ Enriched Events

NielsenIQ Enriched Events offers a weekly promotion feed for what is happening to you and your competition.

NielsenIQ Opportunities

Find the best ways to improve performance on your preferred products, markets and metrics.

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