Early Signals of a Shift Toward Agentic Commerce
AI is already changing how people shop, even if purchases are still made by humans.
Recent NIQ consumer research shows that shoppers are actively using AI tools to research products, summarize reviews, and compare options, making AI an increasingly influential part of the path to purchase. Usage is becoming habitual across demographics, with younger and higher‑income consumers leading adoption, and interest continuing to rise across segments .
At the same time, most organizations are still early in their AI journeys. Enterprise AI adoption is largely focused on efficiency, productivity, and creative support, rather than embedded decision‑making or autonomous action. Budgets remain constrained, trust concerns persist, and many organizations lack the data‑ready infrastructure required to move beyond experimentation.
This growing disconnect raises an important question:
As consumers become more comfortable using AI in shopping, are organizations prepared to compete in an AI‑influenced commerce environment?
NIQ and DSI are collaborating on a forthcoming report that explores early signals at the intersection of consumer behavior and organizational readiness, with a focus on what today’s data suggests.
The report examines:
- How consumers are using AI today and where interest is forming
- How organizations are responding and where progress is slowing
- What trust, education, and data readiness mean for what comes next
If AI is already shaping how customers decide, understanding where both shoppers and organizations stand today is a critical first step.
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The NIQ + DSI Agentic Commerce report is currently in development.
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