NIQ On-Premise User Survey 

Robust on-premise consumer insights at your fingertips 

On-premise trends are complex and constantly changing, but on-premise activity is proven to help build brand value. The consumer path to purchase and driving factors are significantly different to off-premise. Knowing how to drive sales and market share relies on understanding the behaviors of the on-premise consumer.   

NIQ On-Premise User Survey (OPUS) is a definitive way to unlock the latest insights so you can track changing consumer trends and uncover opportunities for growth. We deliver insights for the entire on-premise consumer experience – the how, when, where and why. This knowledge empowers you to unlock untapped opportunities and tailor your offerings to meet consumers’ evolving or shifting needs.

NIQ On-Premise User Study delivers impactful insights to help you understand the needs and preferences of on-premise visitors by channel, occasion and brand. Identify, locate and engage your most profitable consumers and start to build effective strategies, sales stories and activations to help your brand thrive in a competitive channel.  

With our rolling research program, you can accurately track the most important eating and drinking out habits of your target consumers to unlock new opportunities with your most important customers.