New release
Commentary
NIQ Sales & Trade Hub
Transform daily channel sales data into strategic direction with an innovative solution that connects industries, distributors, and independent channel retailers.
Turn indirect channel data into strategy that drives results.
Transform indirect channel data into actionable intelligence with a platform that helps Sales, Trade Marketing, and Marketing teams anticipate risks, optimize execution, and maximize performance.
- An integrated view of the indirect channel: connect daily performance, inventory, and sell-through data in a single view.
- Predictable management: enable scenario forecasting, gap detection, and risk reduction for out-of-stock or overstock situations.
- More accurate decisions: turn disparate data into clear, actionable insights that power decision.
- Greater commercial control: strengthen planning, efficiency, and profitability of the independent channel.
- Measurable results: drive effectiveness and sustained sales growth.
Transform indirect channel management with NIQ
NIQ Sales & Trade Hub connects data from the indirect route to provide a complete view of the market.
It enables industries to manage the independent channel with efficiency, predictability, and a focus on profitable growth, transforming disparate information into actionable commercial intelligence and facilitating more accurate decisions for reviewing and managing Routes to Consumer.
Reasons to choose Sales & Trade Hub
Complete control of the indirect channel
Consolidates key information from distributors and points-of-sale for agile and accurate decision-making.
Expanded coverage and distribution
Identifies opportunities, increases distribution at the point-of-sales, and improves field execution.
Trade Marketing governance
Connects commercial execution with strategy, ensuring coherence and consistency across the entire operation.
Management efficiency
Optimizes resources, routes, and sales team performance with centralized data and intelligent tracking.
Sustainable results
Drives commercial predictability and profitability throughout the value chain.
Proven Presence and Expertise
Backed by the success of Mtrix, a company acquired by NIQ in August 2025 and a pioneer in commercial intelligence for the indirect channel in Brazil.
Proven Presence and Expertise
Backed by the success of Mtrix, a company acquired by NIQ in August 2025 and a pioneer in commercial intelligence for the indirect channel in Brazil:
• Over 1 million points of sale monitored in Brazil
• More than 2,500 distributors and wholesalers connected
• Full coverage across Brazilian territory
• Over 100 clients, including manufacturers and distributors
• Management of 150,000 sales representatives
• Integration with more than 200 ERPs
Superior Performance
Mtrix clients in Brazil who integrate distributor management achieve better results.
Superior Performance
Mtrix clients in Brazil who integrate distributor management achieve better results:
• Grow twice as fast in the independent channel: 3.8% vs. 1.9%*
• Also grow more across all channels: 4.1% vs. 3.1%*
*NIQ Retail Index | Total FMCG | Total Brazil | YTD Q2’25 vs. YTD Q2’24
Optimize the management of your distributors to boost the independent channel
Transform your data into measurable results with commercial intelligence.
Sales & Trade Hub
Provides a detailed view of sell-in, sell-through, inventory, and distribution at the point-of-sale level, with analysis by channel, sales representative, region, price, SKU, and product category.
Delivers full visibility into sales value and volume, penetration, number of points of sale, purchase frequency, and pricing.
