Market Structure & Consumer Decision Tree
NielsenIQ's Market Structure & Consumer Decision Tree sees beyond behavior to the pattern, pinpointing opportunities for growth.
NIQ's Product Finder
Explore our Innovative product offerings to unlock the Full View™
NIQ's Product Finder
Explore our Innovative product offerings to unlock the Full View™
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Consumer Analytics
Syncing up intent with action. What people say often doesn’t match what they do. When surveys and segmentation become linked with actual buying behaviors, you can identify the factors that truly ...
Syndicated Studies & Research
Updating my business on how shoppers' response to COVID-19 has changed over time. Get the answers your competitors have, with a custom built survey based on manufacturers and retailers most pressing ...
Omnishopper
Discover key insights with NielsenIQ's OmniShopper for data-driven retail strategies. Enhance your market reach today!
Homescan
Track, diagnose, and analyze consumer behavior from more than 250,000 households across 25 countries.
Forecasting
NielsenIQ's Forecasting is a realistic, forward-looking view of always-changing market dynamics, enabling you to anticipate, plan, and react.
TDLinx
NielsenIQ's TDLinx is a dynamic catalog of retail and on-premise location data, delivering a consistent view of store-level performance and strategic needs.
Key Account Data for CPG
NielsenIQ's Key Account Data enables brands and retailers to build data-backed sales stories and optimize price and promotion strategies.
E-commerce Measurement
NielsenIQ's E-commerce Measurement unlocks the most exhaustive brand and merchant sales data within the fast-growing online channel.
BASES Pack Survey+
Utilize web eye-tracking and neuroscientist consultation to evaluate the performance and differentiation of a package design while exploring how shoppers perceive a package design both on the shelf ...
BASES Volumetric Forecasting
Accurately predict sales for new products or refreshed brands with superior accuracy and recommendations focused on maximizing revenue across different marketing strategies.
Global Snapshot
NielsenIQ's Global Snapshot provides access to always-on, flexible reporting for international markets to strategically enter new territory.