Why optimised product content matters
Over a third of shoppers start their online shopping journey via a retailer’s website. If the product titles and content do not include relevant keywords, then your product is unlikely to show in the top search results.
Boosted product visibility
Accelerated basket conversion
Improved shopper loyalty
Actionable insights for ecommerce growth
Advance your digital presence through personalised quarterly reports detailing keyword performance and recommendations across your product groups. By delivering authentic, search-optimised digital product content into the hands of shoppers, there is an opportunity to maximise the key tenets to drive success across the digital shelf.
1
Drive PDP optimisation
Optimise your product description page with copy recommendations, leveraging product data to enhance your content elements.
2
Reach your shoppers
Leverage SEO best practice recommendations and additional insights to maximise visibility and sales across the digital shelf.
3
Win against competitors
Identify which of your competitors are ranking well in your category and learn how to close the gap to win on the digital shelf.
How can we help?
You need SEO but not sure where to start? Don’t worry the NIQ Brandbank team is here to help and advise you on what is needed to optimise your discoverability.
