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Legally Assured Advice

    What is primary authority?
    What is primary authority?

    The Primary Authority scheme enables a partnership between business and regulators; either a ‘direct’ partnership or a ‘co-ordinated’ partnership.

    NIQ Brandbank has such a co-ordinated partnership with Cambridgeshire & Peterborough Trading Standards Service, in which NIQ Brandbank acts as the Co-ordinator of a Regulated Group.

    The group is free to join. If members of the group follow the legally-assured advice published by NIQ Brandbank (see below) and Trading Standards, they are protected by it; the Primary Authority can block an enforcement action being brought by another authority.

    Naturally, there are some important elements to consider and these can be found (along with T&Cs) here.

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