Report
Artificial Intelligence
Pair NielsenIQ’s 100 years of global consumer intelligence with the world’s latest AI advancements.
Artificial intelligence is disrupting every step of the product lifecycle—from how brands research and launch new innovations to how shoppers search for and discover new products. The next generation of leading retailers and brands will utilize artificial intelligence to move faster, smarter, and more efficiently than ever before. NIQ has spent the last 20 years developing new AI capabilities to equip you with the tools needed to come out on top.
95% of NIQ solutions utilize AI algorithms to turn the world’s most granular FMCG and Tech & Durables datasets into your next growth opportunity. You can trust that we’re applying our rigorous standards for data security, quality, and privacy to the creation and use of AI solutions for consumer intelligence. Our latest innovations, NIQ Ask Arthur and BASES AI, empower you to uncover faster insights through the power of generative AI.
With our Artificial Intelligence solutions, you can:
1
Test new product ideas in minutes with AI-powered synthetic panelists
2
Uncover faster, deeper insights with the help of a GenAI assistant in NIQ platforms
3
Extract precise insights from product data coded by NIQ’s proprietary language model, achieving up to 7% greater accuracy.
4
Stay informed with cutting-edge thought leadership, showcasing how AI is revolutionizing your industry.
Featured Product
NIQ Ask Arthur Insights
Navigate NIQ platforms with a trained AI assistant in Discover.
Featured Product
BASES AI
Test new product concepts in minutes with AI panelists that reflect real consumer preferences with x% accuracy.
NIQ’s Product Finder
Explore our Innovative product offerings to unlock the Full View™
