Packaging Design

Create impactful packaging across the shopper journey.

Packaging design delivers significant ROI when executed effectively, but 9 out of 10 redesigns fail to make a meaningful difference.

NIQ BASES is committed to helping brands develop more powerful packaging by utilizing surveys, eye-tracking, and proprietary EEG research. Through non-conscious and conscious measures, we analyze performance across the shopper’s full journey and uncover the packaging designs that will stand out in the market.

By incorporating our state-of-the-art Neuro capabilities with gold-standard BASES forecasting, we help you predict how customers will respond to your package. Learn more about how our Packaging Design solutions analyze customers’ physiological and neurological activity to predict preferences to help you create more compelling product packaging.

With our Packaging Design solutions, you can:

1

Design impactful packaging that resonates with consumers.

2

Track packaging performance.

3

Understand how your packaging performs across the consumer journey and test if it’s launch-ready.

4

Uncover the strengths and weaknesses of your packaging compared to the competition.

Case Study

BASES Client Success Stories

Discover how our clients achieve remarkable success with our innovation and renovation solutions, with real-world examples of best practice across idea, product and activation.

Let’s partner up

Press Release

NIQ unveils groundbreaking AI tools for CPG brands at FastCompany Innovation Festival 2024.

Discover how our clients achieve remarkable success with our innovation and renovation solutions, with real-world examples of best practice across idea, product and activation.