Product Innovation

Anyone can run a test and generate numbers. But to succeed at product innovation in today’s market requires more: outstanding ideas, superior products, and strong activation. At NIQ BASES, we elevate your in-market achievement through practical, action-oriented insights underpinned by the industry’s gold-standard predictive models. 

Our approach and full suite of Product Innovation solutions ensures you get the best return on your research investment and will never be left wondering, “What now?” Partner with us to elevate your success through precise and accurate insights with expert guidance at every step—and transform potential into performance. 

From ideation to market launch, NIQ equips you to make informed decisions and optimize product development processes at every stage. Whether you’re refining strategies, enhancing existing products, or generating fresh ideas, NIQ is your partner in achieving brand success.