NielsenIQ
On-Premise

Discover opportunities in the On-Premise consumption market with reliable, robust and representative data and insights.  

Description
Description

A complete picture of your On-Premise performance 

NielsenIQ On-Premise provides the clearest, most representative measurement of the On-Premise consumption sector, including cafes, bars, restaurants, hotels, and more. With a clear view of the market and your data, you can discover detailed channel insights, route-to-market strategies, and the competitive advantage you need for sustainable growth. 

Overview
Overview

Shape strategies for growth with world leading insights

Upgrade your view of the On-Premise sector with trustworthy, representative performance measurement. With NielsenIQ On-Premise, you can build complete, actionable plans and make better investment decisions across channels.

Track share, understand brand and category dynamics and uncover trends. 
Otimize sales targeting and location planning with outlet level data. 
Identify your most valuable consumers and understand behaviors, motivations and need states across On-Premise channels and occasions.
Results
Results
Key features
Key features

Reliable measurement and sales tracking 

Stay ahead of the curve by tracking value, volume, sales per outlet, distribution and price by multiple market breaks, including region, channel and custom outlet segments. Through continuous reporting and tracking mechanisms, get a consistent view of market evolution to otimize long-term On-Premise plans with confidence.

Unparalleled data granularity 

Through comprehensive and customisable segmentation, outlet features, and market-leading data sources, get a precise understanding of the market to support sales targeting and location planning endeavors. Stay updated on new site openings, closures, and data-driven insights to effectively target competitor brands. Shape successful brand strategies with proprietary datasets, customisable research, advanced analytics, and data science to create tailor-made solutions.

Shaping Strategies with essential insights 

From crafting winning brand strategies to delivering top-tier category solutions for clients, or tailoring compelling sales narratives based on channels and brands, NielsenIQ On-Premise consumer research unlocks a profound comprehension of On-Premise visitors, which empowers brands to not only develop and grow but also to innovate seamlessly in alignment with ever-evolving consumer demands.

Solutions
Solutions

Consumer research and insights

Global, regional and local consumer insights to provide an understanding of behaviors, motivations and needs to help your brands thrive.

Location planning and sales targeting

Uncover opportunities with the most up to date and comprehensive view of the On-Premise and Out of Home universe.

On-Premise Measurement

Food and drinks’ most trusted view of On-Premise measurement and sales tracking, giving you a granular view of brand and category share and performance.


How can we help you?

We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.

Related
Related