Retail Price Optimization
Gain a competitive edge by harnessing the power of AI and automation for end-to-end pricing management and continuous optimization.
Please note: this solution is available only in North America.
Simplified retail pricing, full control.
NIQ Retail Price Optimization empowers retailers to manage and execute powerful pricing strategies through a highly intuitive rules engine that automates the pricing process.
- Implement strategic objectives, from optimization goals to competitive guardrails via business rules.
- Drive continuous price optimization using advanced analytics and proven machine learning models.
- Plan and execute winning promotions with what-if simulations and impact quantification.
NIQ Retail Price Optimization solution provides unique Full ViewTM into pricing through a seamless integration with NIQ’s market pricing data.
Combined with retailers’ own data and turned into actionable insights, our platform enables strategy, optimization, and automation of pricing routines to achieve maximum results and be ahead of competition.
The platform features rules-based pricing and Artificial Intelligence to enable what-if simulations, price ranges, and elasticity-based calculations for goal-seeking optimization.
1
Pricing Rules Creation
via an intuitive user interface, allowing the setup of flexible rules with combinations at any granularity
2
Full Pricing Optimization
at multiple levels of the product hierarchy, through dynamic scenarios and simulations
3
Promotional Pricing and Markdown
supporting promotions measurement and what-if simulations for promo offers, and a fully automated markdown approach
4
Product Relationships and Families
creation and management across multiple relationship types, including prediction and recommendations
5
Automation that delivers
automated pricing workflows enforce pricing strategy and competitive prices for business growth
6
Unmatched Pricing Expertise
through decades of retail-only focus, provides you with strategy and execution consulting for maximum results
Speed-to-Value
start leveraging actionable price insights through our intuitive platform in less than 12 weeks.
Enhanced Competitive Intelligence
through a unique fusion of NIQ’s market pricing data and retailers’ pricing data.
Increased profit margins
by the ability to be more agile and dynamically adjust prices based on demand and market or competitive trends.
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How can we help?
We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.
Research
The Ultimate Guide to Pricing and Promotion
Education
Whole Foods Refines Price Tiers as Consumer Behavior Shift
Education
2024 FMCG Revenue Optimization Guide: Unlock Sustainable Growth
Analysis
