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SmartStore
Create your store plan with an immersive, 360-degree simulation that puts you in the shoppers’ shoes.
See it in action
With NielsenIQ SmartStore, you get insight into your shoppers that allows you to drive in-store product merchandising, be an influencer with retailers, and stay ahead of changing shopper trends.
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Thinking like a shopper at the point of purchase
Mirror any in-store shopping experience with a virtual store environment. Find the “why behind the buy” through a remote testing system, giving you the data to design an aisle, department, shelf, and store that improves your results.
- Test before making physical changes
- Scenario planning in a secure setting
- Eliminate store disruption
Create the store of the future
Discover a virtual shopping experience designed to radically transform CPG/FMCG research. With SmartStore, you can create remarkably realistic and immersive three-dimensional, 360-degree store simulations. Leverage immersive testing capabilities away from your competitors, without disruption at the shelf, and with data to back up your recommendations.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
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1
Collaborative technology
A nimble software enables cross-functional teams to design in virtual reality, saving time and money without the need for physical prototypes.
2
Customized metrics for growth
Select the metrics that best determine success for your store, aisle, or category with a focus on sales and customer experience.
3
Drive results at the shelf
Design a store that will continue to bring shoppers through your doors while supporting your growing e-commerce business.
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How can we help?
We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.