Report
SmartStore
Create your store plan with an immersive, 360-degree simulation that puts you in the shoppers’ shoes.
Thinking like a shopper at the point of purchase
Mirror any in-store shopping experience with a virtual store environment. Find the “why behind the buy” through a remote testing system, giving you the data to design an aisle, department, shelf, and store that improves your results.
- Test before making physical changes
- Scenario planning in a secure setting
- Eliminate store disruption
Create the store of the future
Discover a virtual shopping experience designed to radically transform CPG/FMCG research. With SmartStore, you can create remarkably realistic and immersive three-dimensional, 360-degree store simulations. Leverage immersive testing capabilities away from your competitors, without disruption at the shelf, and with data to back up your recommendations.
1
Collaborative technology
A nimble software enables cross-functional teams to design in virtual reality, saving time and money without the need for physical prototypes.
2
Customized metrics for growth
Select the metrics that best determine success for your store, aisle, or category with a focus on sales and customer experience.
3
Drive results at the shelf
Design a store that will continue to bring shoppers through your doors while supporting your growing e-commerce business.
Hear from Sandi Santa Ana, Director-Category Leadership from Ferrara as she speaks on how Ferrara Leverages New Virtual 3D Convenience Store Shelf Testing with NIQ
See it in action
With NielsenIQ SmartStore, you get insight into your shoppers that allows you to drive in-store product merchandising, be an influencer with retailers, and stay ahead of changing shopper trends.
How can we help?
We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.
