Commentary
Nielsen named as preferred measurement and analytics provider by Craft Brew Alliance
Infographic
Infographic – The 10 Tech Trends for 2016
Canadians’ Preference for Non-Cash Payment Methods Continues to Grow – GfK Study
Nielsen collaborates with RichRelevance to bring new retail personalization capabilities to Nielsen marketing cloud
GfK drives its global digitalization through acquisition of digital panel specialist Netquest
Generations Y, Z Differ in Key Shopping Attitudes, Habits – GfK Study
Commentary
Future-proofing TV audience measurement for the “connected” consumers
European consumer climate improves significantly at the end of the year
GfK becomes newest member of IAB South Africa
Smartphone Users Spend as Much Time on Entertainment as Texting – GfK MRI Study