About NIQ Beauty

Every day and everywhere around the world, beauty shoppers show us what they want and need through their purchases, clicks, and searches. We measure more channels and regions than anyone else to deliver the most complete and clear understanding of buying behavior, so that you know what’s happening, why it’s happening, and what to do about it.​

What is happening

What consumers do and buy

Why it’s happening

What consumers think and feel

What to do about it

How to capitalize on opportunities & mitigate risks​