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Route-to-Market
Evaluate opportunities to increase sales and quantify the impact of potential outputs, media and in-store actions at the local level, based on geographic and demographic composition.
![Route-to-Market](https://nielseniq.com/wp-content/uploads/sites/4/2023/11/Route-to-Market-11-1-2023.png)
Localize your growth strategies
Get a clear understanding of investment opportunities to execute local strategies with greater precision.
- Optimized ROI. Identify the highest value opportunities for growth with a hyper-local understanding of brand performance.
- Precise targeting. Perfect local execution with a patented methodology that brings together retail sales, demographic, and geospatial data.
- Store-level execution. Quantify the potential impact of media and in-store actions based on simulated test and control groups.
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