European retail in 2025 and 2026
Some key results at a glance: Purchasing power In 2025, purchasing power across the EU continued to grow…
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When everyone spots the same idea, validation decides who wins
Trend-spotting is getting faster, and innovation pipelines are starting to look alike. Finding the opportunity is no longer…
Consumer Outlook: Guide to 2027
Welcome to your Guide to 2027 Lauren Fernandes, Vice President of Global Content, NIQ For much of the…
Fast or luxury fashion? Shoppers love both.
Why hybrid behaviour creates a new growth opportunity for fashion retailers Today’s shopper can choose an accessible trend…
The GLP-1 Effect: How weight-loss drugs are reshaping the shopping basket
The Shift We’re Tracking GLP-1 drugs are no longer a niche story. They are changing what people buy,…
Map of the Month: Millennials, Europe 2025
Map of the Month: Millennials, Europe 2025Our Geomarketing Map of the Month for September shows the regional distribution…
From Replacement to Reinvention
This article is part of NIQ’s Purchase Insights+ series, exploring the consumer behaviours and purchase drivers shaping key…
Europe Edition 2026/2027: Navigate Europe’s markets with the latest purchasing power and digital maps
Europe Edition 2026/2027: Navigate Europe’s markets with the latest purchasing power and digital maps Learn how updated geodata…
NIQ Perspective: How Amazon’s Perishables Expansion Is Reshaping Grocery Shopping
Book a Strategy Call The title keeps the Amazon + perishables + grocery-shopping themes explicit for searchability, while…
NIQ Perspective: How the 2027 Super Bowl and Valentine’s Day Overlap Could Shape Shopper Behavior
Book a Strategy Call The framing reflects the Perspective’s focus on how consumers may approach the Super Bowl…
NIQ Perspective: How Hispanic Shoppers Are Managing Rising Household Care Costs
Book a Strategy Call This framing captures the core finding that Hispanic shoppers spend 10% more on household…
Activate to accumulate: NIQ reveals the power of On-Premise activations
Insights from NIQ reveals the power of activations in Britain’s On-Premise—but with spending tight and competition fierce, brands…