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Packaging
Unpack the power of packaging data to drive innovation and overall business growth
Our suite of packaging data and insights provides the Full View of retail sales measurement and consumer behavior.
Stay up-to-the-minute on retail and packaging changing trends affecting your business
Our globally trusted point-of-sale (POS) and packaging attribution data provides the accuracy and granularity needed to validate high-stakes business decisions and set a focused strategy. The most complete view of what and where products are sold, coupled with the why behind the buy. Many sustainable packaging trends exist today. However, which of these work best for the consumer?
Understand the potential upside and risks that CPG brands and packaging companies face when considering a more sustainable package.
NielsenIQ provides unmatched packaging coverage and critical attribution data
Proactively identify sales and product trends across categories and brands
- Sustainability packaging claims across stores and categories
- Alternative packaging materials and form factors
- Inflation impact on bulk size packs
- New food and beverage categories
- Reduce cost and maximize revenue
- Become a trusted consultant to your CPG and Retail partners
Breadth and depth of data
Track performance across geographies, categories, products, materials, sizes, etc.
Attribution details
The most extensive packaging-specific attribute database in the industry
Global coverage
One global platform provides comprehensive coverage and data consistency across your organization
Our Data, Your difference
From macro to micro, broad to narrow, we’ve got you covered with comprehensive and flexible data intelligence to fuel your next move. Contact us to learn more and get your questions answered.
