Analysis
NIQ for Government
The full view on consumer insights, soup to nuts.
Sitting at the intersection of public and private sectors, NielsenIQ’s actionable intelligence and insights assist policymakers with strategic decision-making and assessments.
An unbiased view of global consumer behavior
As the leading provider of global retail measurement data, NielsenIQ produces an unbiased view of consumer behavior. In turn, our data is relied on by over 20,000 consumer packaged goods (CPG) brands and retailers and the top 15 banks on Wall Street for tracking consumer expenditures.
NielsenIQ’s CPG retail sales and consumer panel data provide a unique lens on consumer sentiment and trends. A prime example is NIQ’s ability to track and measure outcomes to analyze ongoing health inequity and food insecurity challenges in communities around the world.
1
Retail measurement sales data
Retail measurement sales data covers 95% of global GDP and tracks 76 million unique CPG items globally, creating advanced datasets based on market performance.
2
Consumer household
panels
Homescan and Omnishopper Panels track consumers’ brick-and-mortar and e-commerce purchases and behavior for all CPG brands and retailers. The panel is demographically and ethnically representative across 24 countries.
3
Product package and label data
Product package and label data provide access to thousands of product attributes and claims which are built based on on-pack attribution as well as derived attribution.
We are a trusted data partner helping governments around the world to modernize and leverage data with precision and in real-time to help shape, inform and resolve policy outcomes.
Thought Leadership Reports
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