NIQ is the world’s leading consumer intelligence company, delivering the broadest coverage of measurement data with AI-powered advanced analytics solutions.
AI for All, Great AI for Some, by Troy Treangen
“AI doesn’t differentiate between good and bad input data. The more accurate the data an organization works with, the more accurate the model prediction will be… many brands claim a 50–60% level of data accuracy. NIQ, by comparison, delivers 90% accuracy.”Read more
Can ChatGPT outsmart a CMO?
NIQ CMO, Gonzalo Garcia Villanueva, goes head-to-head against the latest craze in AI, ChatGPT, to debate the latest trends and how marketing leaders should pivot based on them. Can robots really take over our jobs?
BASES Creative Product AI
Discover new, novel, and highly liked products quickly and cost-effectively with over 100 models and algorithms.
NIQ Ask Arthur
The first tool developed by NIQ Labs, Ask Arthur is a transformative GenAI-based tool that will be integrated into the Discover platform, empowering users with AI-assisted global search and personalized recommendations.
A powerful platform that combines market, consumer, and brand intelligence supercharged with AI-powered recommendations.
NIQ Brings the Receipts When It Comes to Talent
… PhDs on our dedicated AI/ML team
… talks delivered in the AI space
… papers published at top AI conferences
… AI-related patents since 2015
Our experts are leading the way
Chief Product Officer at NIQ
“When approached as a healthy, growing extension of the organization, the application of AI and ML to complex data projects can truly shape their own destiny. Operational efficiency, improved product performance, and more accurate market forecasting … it’s all within reach today.”