Seasonal Shopping Insights 

Gifts, Gadgets, and Glam: What’s Driving Holiday 2025 Shopping

As Thanksgiving fades and the holiday gift season kicks into gear, consumers are approaching the most festive time of year with a sense of purpose and discernment. NIQ’s 2025 Holiday Outlook reveals that this year’s shoppers are not only giving more intentionally, they’re also treating themselves; blending celebration with self-care, indulgence, and value-driven decision-making.

Countdown to the Holidays: Key Dates that matter for Beverage Brands

The On-Premise comes alive with seasonal celebrations—and for beverage manufacturers, it’s a golden window to connect with consumers and drive sales both in venues and at retail.

From Halloween through New Year’s Eve, each holiday brings unique opportunities to activate your portfolio and influence shopper behaviour. Here’s what you need to know to make the most of the festive season in the US.  

Global celebrations, local impact

CPG spending often spikes around major cultural holiday events, but measuring the precise impact of a given holiday is difficult to determine across countries and regions. 

The Holiday Shopping Index (HSI), a new proprietary algorithm developed by NIQ, isolates the influence of holidays on CPG spending, revealing trends and patterns in consumer behavior across and within regions. 

Halloween 2025: Adapting to a Season of Frugality and Flexibility 

Halloween remains a bright spot for U.S. shoppers—75% plan to buy by mid-October. It’s a key moment for brands to deliver joy, creativity, and value. Success lies in offering products that feel fun and festive, without stretching budgets.