Buyer overlap

Introduction | Coding | Collaboration | New product development | Shifting | Who are my buyers? | Buyer overlap | Loyalty

How do I evaluate my competition?

In this video, we’ll assess your current product lineup to see if there are opportunities for expansion into the category.

(Video length: 3 minutes, 23 seconds)

How do I measure buyer overlap and exclusivity?

In this video, we’ll assess how buyers’ habits have changed since the launch of your new grape flavor. Then, we’ll dive deeper into the data to interpret the relationship between these four flavors among your buyers using Consumer Panel data – or CPS.

(Video length: 2 minutes, 50 seconds)