Who are my buyers?

Introduction | Coding | Collaboration | New product development | Shifting | Who are my buyers? | Buyer overlap | Loyalty

How can I use CPS data to segment my buyers?

This video will explain how using demographic data can impact and optimize client’s marketing strategy, pricing, promotion, assortment and product planning and ultimately lead to more purchases.

Video length: 2 minutes, 25 seconds

How do I use CPS data for product / buyer segmentation?

In this video, we’ll focus on splicing Consumer Panel Service (CPS) data according to naturally occurring shopping or purchasing patterns so you can create more targeted market and product campaigns.

Video length: 2 minutes, 30 seconds

How do I use surveys to understand consumer groups?

In this video, we’ll look at how you can use survey responses to design and build your own consumer groups.

Video length: 1 minutes, 53 seconds